What Is a Customer Lifetime Value and Why Do You Need to Know It?
As businesses, we thrive on reciprocal relationships with our customers. Whether B2B or B2C, profitability depends on how mutually beneficial our relationships are. But as businesses, we are also highly dependent on measurable data to develop strategies that will support our goals. Therefore, understanding your Customer Lifetime Value is important in making effective business decisions. WHAT IS A …
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